Brand Identity
Upper Crust Bakery
Overview: To create a logo portfolio for a bakery that sells bread, muffins, desserts, etc. that uses local products. They’re home country is France and they’re called the Upper Crust Bakery
Tools: Adobe Illustrator
Concept & Creativity: For this school project, the specifications for this logo design was to create a logo for the Parisian bakery known as the Upper Crust Bakery. After many sketches, I chose the cupcake concept because it is one of their baked goods they sell and the use of the gradient in background captures the essence of France to represent the French flag colors. I didn’t want it to just be a plain cupcake, so I added dots to represent sprinkles. The name of the bakery ties in with the swirl of the icing to add a playful theme to it.
Logo
Colors
Sketches
Chrissy Rose Hair
Overview: To create a logo and pricelist for a hairstylist using a theme of roses across all branding items.
Tools: Adobe Illustrator and Canva
Concept & Creativity: This project was for a personal client who wanted me to design a logo and pricelist that matches the style of the logo. She goes by Chrissy Rose, and she wanted to uses roses as a main design element in her brand. I went with a classy elegant look to her brand because roses are such classic, romantic flowers. I chose a decorative font for her name and a sans-serif font for “Hair” so that it can be easily readable to her clients about what she does. Red roses are very popular, so I went with red as the main color for the logo and pricelist to enhance that classy style.
Logo
Colors
Town
Overview: To create a table tent, menu, tri-fold brochure, and website of the high- end Chinese cuisine
restaurant, TOWN, using the brand style guidelines.
Tools: Adobe InDesign, Photoshop, and Visual Studio Code
Concept & Creativity: Using the brand style guides from the ficticious restaurant TOWN, I created a menu,
table tent, brochure, and website with a consistent and cohesive style using some of the colors, the logo, and typeface. One of the main colors used is Bamboo. I chose this color because it brings a light and peaceful feeling to the brand, which it is not typical to use light colors for a high-end luxurious restaurant. I used images that best fit the type of food a high-end chinese restaurant would serve and they’re the same on the website as well. The use of squares and rectangles helps divide each section of menu items and information in my designs. I used the font pairings from the style guide such as Athelas and Majesti Banner. They were used to make it known what type of information your reading by using Majesti Banner as the subheading for each menu section and Athelas to list the menu items.
Typeface
