Logo & Label Design

EZ Butters

Overview: To create a logo and label design for a shea butter hand cream brand.

Tools: Adobe Illustrator

Concept & Creativity: The client asked for a logo design for their brand name, EZ Butters, that would combine a design that indicates they are a shea butter brand and include elements of dreaminess or fantasy. I began my design process by brainstorming and sketching ideas. I consulted with the client to pick the best one, and after more refinements, the final logo design creates a balance of these two elements. I used a sans-serif font and wanted to make the “EZ” stand out for readibility. I also designed an image of shea butter nuts in front of a diamond shape with a green gradient. The diamond shape was made to represent the dream theme. The shea butter nuts were made to show the audience that this is a shea butter brand. Neutral and earth tones were used to also represent the brand as a plant-based brand. Each label design has their own variation of the original logo. The logo along with the text are changed to different colors to represent the scent of each hand cream. In the front of each label, I created illustrations to represent each scent and utilizing different fonts and font sizes to help inform the audience of what the product is and highlight important details about the product.